MI Platforms is one of the biggest factories in Egypt manufacturing: Home Hydraulic Elevators for villas and duplexes (indoor & outdoor), Goods Lifts, Car Lifts, Smart Garages, Moving Ramps, Electric Scaffolds, Wheelchair Lifts, and Dumbwaiter Lifts for restaurants, hotels and villas.

A huge factory with massive capabilities, but with zero online presence. Their offline work was suffering because of that. No one could find them, see their work, or trust their scale.

How do you sell a lift for a villa in New Zayed or a car lift in Mansoura when you don't exist online? Their clients are all over Egypt — villa owners, factory owners, hotel managers — all of them search online first.

The company was in a critical stage and needed strong support. They needed to be found in every governorate, to look trustworthy enough for a 500k EGP lift, and to build a content machine that educates the Egyptian market about home lifts.

1. The National Sales Website: We built a full corporate website optimized for Egypt. Not just a brochure — a lead engine with all product categories, specs, and inquiry system. Today it gets visits from all over Egypt — Cairo, Alexandria, Delta, Upper Egypt — because Egypt was the primary target from day one.

2. The Full Network — From Scratch: We created and managed the complete ecosystem: Facebook, Instagram, YouTube, and TikTok. All pages were built from zero with a unified industrial identity. Within a year, all platforms were in excellent condition with strong engagement.

3. Creative Content System: This is the core of the success. We produced very strong and distinctive creative content — educational posts, high-quality photos, Reels, and videos that explain how a home lift works, why it's safe, and how it changes a villa. Content made for the Egyptian homeowner, not translated.

4. Paid Campaigns That Scaled With Sales: We started paid ads with a very small budget. When sales started happening, we scaled gradually. From small daily budgets to huge campaigns — all because sales were achieving remarkable growth within a year. Every pound spent was justified by real lifts sold.